Rooibos comes from a small shrub that grows naturally in the Cederberg Mountains of South Africa.

Though prepared much like tea, it comes from an entirely different plant that grows almost nowhere else in the world.

The home of Rooibos


Rooibos has belonged to this region for generations. The unique climate and soil of the Cederberg Mountains give the plant the conditions it needs to thrive.

So much so that growing it successfully elsewhere has remained a challenge.

For generations, Rooibos has been part of everyday life in this region.

What makes Rooibos special

Naturally free from caffeine, Rooibos offers a gentle cup that fits comfortably into everyday moments.

It doesn't rely on boldness to leave an impression. Instead, it's known for a gentle character that's easy to return to, again and again.

  • Naturally Smooth

    Rooibos is known for its smooth and rounded flavour, making it easy to enjoy throughout the day.

  • A familiar ritual

    Whether enjoyed plain or with spices, Rooibos fits naturally into the moments when people reach for a comforting cup.

  • Naturally caffeine-free

    Rooibos contains no caffeine naturally—nothing is removed because it was never there to begin with.

  • Rooibos Ginger

    Warm, gently spiced, and deeply satisfying.

    • Blended with ginger and traditional warming spices
    • A full-bodied cup inspired by familiar chai moments
    • Enjoy plain or with milk
    Shop Rooibos Ginger 
  • Rooibos Lemongrass

    Bright, clean, and refreshingly herbal.

    • Blended with lemongrass and complementary herbs
    • A crisp, refreshing cup with a light finish
    • Enjoy hot or over ice
    Shop Rooibos Lemongrass 

Whichever blend you choose, brewing is beautifully simple.

How to Brew

STEP 1

Add one pyramid bag

  • Place it in your cup or mug.

STEP 2

Pour hot water

  • Allow the blend to steep for 4–5 minutes.

STEP 3

Enjoy your way

  • Rooibos Ginger is delicious plain or with milk.
  • Rooibos Lemongrass is equally enjoyable hot or over ice.

FAQ

Can I enjoy Rooibos every day?

Yes. Because Rooibos is naturally caffeine-free, many people enjoy it as part of their everyday routine, whether in the morning, afternoon, or evening.

Can Rooibos be enjoyed with milk?

Yes. Rooibos Ginger pairs beautifully with milk, while Rooibos Lemongrass is equally enjoyable on its own or served over ice.

Does Rooibos taste like tea?

Rooibos has its own naturally smooth, rounded flavour. While it's prepared much like tea, it comes from a completely different plant and offers a character all its own.

Now that you've met Rooibos, the rest is simply finding the blend that feels right for you.